La Roche-Posay campaign: Care for children that can't be cuddled

This project was initiated to support children affected by Epidermolysis Bullosa, often referred to as the 'butterfly disease.' We launched a fundraising campaign on our website, allowing people to contribute towards pain-relief products from La Roche-Posay, a renowned skincare brand. T

hroughout the campaign, we collaborated with bloggers who volunteered their time to meet with these children and engage in enjoyable activities together.

Developed with the Jami agency, Moscow

with my role as Creative