I design words.
I excel at crafting clear and engaging content.
With 20 years of advertising experience,
I’ve served as a creative in top agencies and embraced
full-cycle content production.
I’m passionate about structuring and packaging information in any form—websites, presentations, brand strategies and concepts, content strategies, and mobile applications. Recently, I also enjoy shooting, editing, and generating video with AI.
Scroll Through What I’ve Cooked Up
Promoted Ads and Reels for UFO Drum
The task was to create promotional Reels and ad banners for UFO meditative drum, grounded in audience insights and optimized to drive traffic to the product landing page.
I created concepts from those insights, filmed engaging Reels with myself and friends, wrote compelling copy, produced AI voiceovers using 11 Labs, and polished everything in CapCut to deliver a seamless, turnkey campaign. The ads achieved a CTR of over 3% in the boosted videos.
Cartoons for Kids Made with AI
To sharpen my AI skills, I set out to create personalized cartoons that turn each child into the hero of their real-life story—crafting a main character from the child’s photograph and bringing their journey to the screen in a unique and heartfelt way.
I used a range of AI platforms to bring the vision to life—writing scripts myself with a nudge from ChatGPT, producing voiceovers in 11 Labs, and generating video and illustrations in Dzyne, Veo 3, Leonardo, Kling, Suno, Heygen, and more. Finally, I edited and curated the best scenes into a seamless two-minute fairy-tale cartoon using CupCut.
AI-generated Products for Etsy
I decided to explore the prospect of creating a variety of AI-driven products, so I experimented with Etsy Shop.
I tried creating personalized cartoons, animated postcards, custom invitations, and turning children’s drawings into short films. I’m constantly exploring new formats and envision these AI-powered items as a potential source of future income—passive or otherwise.
Mapki: An Author’s Kid-Friendly Map
Mapki is the only guide to Istanbul specifically designed for families with children.
Built as an interactive Google Map, it features over 2,000 kid-friendly locations handpicked by me and fellow parents, helping users discover hidden gems, family attractions, and convenient playgrounds. In just one year, the project grew to 6,000 Instagram followers, generated 300 map requests via subscription, and received countless grateful comments.
When I arrived in Istanbul with my child, I crafted a personalized map of our favorite family spots—and it quickly evolved into a major media project.
I created the maps using Google Maps, experimented with a mobile app prototype, built a landing page for map subscriptions, and launched an Instagram account featuring ReelSoap-style reviews of each location.
Today, Mapki is poised for its next chapter, seeking fresh opportunities and partnerships to help even more families explore the city.
WTF: unexpected lunches delivery
What The Food is a unique food delivery venture: we surprised our clients with every order—they never knew precisely what they would receive.
Each morning, we unveiled photos of the day’s ingredients on our social media pages, teasing the surprise dish and sparking excitement.
This is one of my and partners' older yet favorite projects, launched in Moscow in 2014. We rented a dedicated kitchen, set up social media storefronts, and partnered with a delivery service that picked up orders each day—100 lunch portions in all.
It became a media sensation: technically demanding to coordinate, but emotionally rewarding for both our team and our customers.
Creative Concepts and Strategies
I'm an independent creative specialist, specializing in crafting unique concepts for brand positioning and promotion.
I collaborate with a range of clients, including advertising agencies, business enterprises, and startups.
masha fedorova
Learn more of my works:
